Join the Mend Team!

It’s an exciting time to be at Mend.
Here, helping our people thrive lies at the heart of our culture. The people who drive our success are a global and diverse group who support each other and share a passion for safeguarding a digital world.

At Mend we are building a strong, diverse team of curious,
creative people who support each other and produce innovative software products.

Marketing Automation Manager

Giv’atayim, Tel Aviv District, Israel

The Company: Mend is passionate about safeguarding the applications that power our digital world. We are a fast-growing company with a vision for building next-level application security that developers and security teams both love to use. We have offices in Boston and Tel-Aviv as well as a global workforce of remote workers. 

Our culture is open, inclusive, and engaging, and we work hard to foster a company where everyone feels valued. Mend is a company that lives by its values:

  • We are passionate about excellence
  • We see the world from the customer perspective
  • We are better together

We’re seeking a Marketing Automation Manager to join our fast-paced, collaborative team to develop and implement marketing automation strategies and for the ongoing evolution of our inbound marketing system architecture.

In this role, you’ll work to create scalable processes that ensure best practices in lead generation and database management and define the right nurture tracks to provide incremental value and nudge our leads towards a sale in a way that feels human and still converts.

Responsibilities

  • Own marketing database and ensure data is clean, complete, and organized to enable clear segmentation and a leak-free bucket.
  • Plan, build the structures, write and hands-on manage, and optimize our email marketing and nurturing campaigns strategy.
  • Partner with designers, content managers, and product marketing managers to develop and align our email messaging, templates, designs, and campaign flows and goals.
  • Research and implement email automation enhancements as suited for departmental and organizational needs.
  •  Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Optimize and develop marketing programs, including segmentation, testing, lead scoring, etc.
  • Work with SDRs and Sales reps to guide on the proper lead-to-sales process.

 

 

Requirements

  • At least 5 years of experience with a Marketing Automation platform and Salesforce – Must!
  • Experience with Marketo – an advantage
  • At least 2 years of email marketing experience within the B2B market.
  • Have the ability to plan and strategize, follow, analyze, A\B tests, track performance, and optimize to follow the growth marketing KPIs and targets.
  • Experienced managing B2B cross-department lead gen processes.
  • Bachelor’s degree in Marketing, Advertising, Business Administration, Economy, or other related fields.
  • High Level of English.
  • Excellent Excel skills.
  • Excellent communications and email writing skills